Collection: Vilac

Vilac is one of the oldest and most respected European brands creating wooden toys. For over 100 years – since 1911, to be precise – Vilac has been combining traditional craftsmanship with modern design , preserving the spirit of childhood based on imagination, simplicity, and quality. The brand hails from the heart of the Jura – a picturesque region of France known for its rich woodworking tradition – and it is there, surrounded by forests, that its factory is still located.

A legacy that lasts

Vilac doesn't follow seasonal trends—instead, it cultivates values ​​passed down through generations . The brand was born from a passion for wood and toys that not only entertain but also educate, inspire, and stay with children for a long time. It's a story of handicraft, authenticity, and a love of childhood , told over the decades with the same attention to detail and beauty.

Aesthetics with a French character

Vilac is renowned for its exceptional sense of style – its designs delight not only children but also adults who appreciate classic aesthetics with a modern twist . The brand frequently collaborates with illustrators, artists, and designers to create products with a unique character. They are distinguished by subtle colors, elegant shapes, and a nostalgic charm that perfectly complements the spirit of conscious parenting.

Craftsmanship that matters

Vilac is not just about design – it's also about a conscious approach to production , respecting nature and tradition. The brand uses wood from local, sustainable sources, and many stages of production are done by hand. All this makes every Vilac toy a unique object with soul – durable, beautiful, and safe .