Collection: That's Mine

That's Mine is a Danish company headquartered in the tiny village of Herlufmagle. The mission of the That's Mine brand is to share and reconnect children and their parents with traditional stories. Inspired by the magic of childhood, the company's owners create products that encourage children to play longer and give parents time to relax.

That's Mine - Danish toys made with respect for nature

Many That's Mine products draw inspiration from Scandinavian nature and are made with respect for the environment. Their high quality ensures that That's Mine products are enjoyed across generations. That's Mine exemplifies the idea that necessity, passion, and creativity are the foundations of a successful business. In January 2013, the future founder of That's Mine, Mette Neerup Mariager, became a mother. She searched for unique details to decorate her room, but found no products that satisfied her. This led her to decide to create them herself. The first thing she made was a rabbit-shaped hook, which she was so pleased with that she shared a photo of on her Instagram profile. The hook appealed to other mothers, who began ordering them en masse for their children. This was the impetus that allowed Mette to bring more ideas to life. The company's name also has an interesting and coincidental origin. Mette's daughter not only inspired the first products but also the company's name. When the little one started talking, she went through a period where she would call everything "that's mine" and that's how the name of the company "That's Mine" was born.

In 2015, That's Mine was officially founded. Although the brand has evolved significantly, the idea behind it remains the same. That's Mine prioritizes quality. Products are designed and manufactured in Denmark. All products must appeal to both parents and children. Further criteria include motivation for extended play, durability, and versatility.

Producer: That's Mine ApS. Søgårdsvej 53, 4160 Herlufmagle, Danmark, hello@thatsmine.dk