Attitude

Attitude is a brand created in th...

Attitude is a brand created in the heart of Montreal that has consistently been building new standards in the world of home and personal care since its inception. Its mission is to create non-toxic, effective, and responsible products that benefit people and the planet. Attitude was founded on the belief that everyday choices matter – which is why it offers solutions that are safe, ecological, and effective.

Philosophy: Less Chemistry, More Awareness

The Attitude brand was founded for families seeking clean, transparent, and safe alternatives to traditional cosmetics and cleaning products. It operates under rigorous purity standards, eliminating toxins, allergens, and synthetic additives , and focusing on plant-based ingredients and innovative technologies. Its commitment to creating "clean" products stems not from a trend, but from a deep conviction of responsibility towards health and the environment.

A Montreal-based brand that inspires globally

Based in Canada, Attitude draws on a Scandinavian-Canadian sensibility for nature, minimalism, and quality . Its work extends far beyond cosmetics – it's a brand that promotes a sustainable lifestyle: without compromising effectiveness or environmental care. Attitude inspires people to live in harmony with nature and make conscious choices every day.

Transparency, ethics and responsibility

Attitude is one of the few brands in the world to hold EWG Verified™, EcoLogo, and PETA (cruelty-free and vegan) certifications . This proves that the brand doesn't just talk about its values—it lives them. Every stage of production, from raw material sourcing to packaging, is dedicated to reducing its carbon footprint and creating a better future for generations to come .


Attitude is a brand that teaches us that true purity begins with intention. At BEBE Concept, we believe in brands that change the world not only with their appearance but also with their actions – which is why Attitude holds a unique place in our offerings as a symbol of responsibility, quality, and contemporary sensibility.

1 product

Attitude household products are for those who want to stay clean in harmony with nature. Made exclusively with natural ingredients, their minimal environmental impact allows for a healthier, more sustainable lifestyle. In our store, you'll find laundry detergent, fabric softener, toy cleaner, and bottle soap.
Before being released for sale, Attitude products undergo a series of rigorous dermatological tests, such as the Human Repeat Insult Patch Test (HRIPT), to ensure maximum quality, hypoallergenic properties, and safety for contact with sensitive and delicate baby skin.

Attitude household products are for those who want to stay clean in harmony with nature. Made exclusively with natural ingredients, their minimal environmental impact allows for a healthier, more sustainable lifestyle. In our store, you'll find laundry detergent, fabric softener, toy cleaner, and bottle soap.
Before being released for sale, Attitude products undergo a series of rigorous dermatological tests, such as the Human Repeat Insult Patch Test (HRIPT), to ensure maximum quality, hypoallergenic properties, and safety for contact with sensitive and delicate baby skin.

Producer: Producer: Attitude, 5605 De Gaspé, Suite 900, Montréal, QC, H2T 2A4, CA,

Distributor: Distributor: Eco and More Sp. z o. o., Widok 8, 00-023 Warsaw, biuro@ecoandmore.pl