Fubuki Niseko 3.0 Low

The Niseko 3.0 is an incredibly warm, incredibly durable, and incredibly lightweight snow boot that will make you question everything you've ever worn (in winter).

A durable EVA outer shell paired with a soft wool-blend lining makes these boots unrivaled in both comfort and insulation. Design-wise, the boots are inspired by traditional northern Japanese fishing/road boots. In other words, while some people wear them year-round, these boots were built for harsh, snowy conditions (but you can easily wear them for a walk with the dog on cold, muddy days in the city :)).

IF YOU ARE USUALLY BETWEEN TWO SIZES, CHOOSE THE SMALLER SIZE.

Each pair of Niseko 3.0 has a double-layer, removable insole.

Sizes: UNISEX

100% waterproof

Rubber sole with tread

Shock-absorbing heel

FUBUKI – BRAND HISTORY

FUBUKI™ was founded in Niseko, Japan, by Swedes and has been developed by an international community of snow enthusiasts. With global recognition from both professionals and amateurs in the winter sports industry, it's often surprising that the company is still run by its founders, Kalle Norman and Christofer Ljunggren.

And no, it's not run solely by those two. The 26-year-old (at the time of writing) Swedish childhood friend handles everything from new product design, partnership management, accounting, marketing, customer service, and… you get the idea.

Before Kalle started stacking pallets of boots in his student apartment, he went skiing in one of the snowiest places on Earth: Hokkaido, Japan. In fact, the Japanese language uses over 100 words to describe snow. FUBUKI means snowstorm, and it's fitting that while skiing on a stormy day, Kalle discovered a unique, unbranded, waterproof winter boot that all the skiers and locals were wearing.

These were the humble beginnings of FUBUKI, though neither the company nor the name yet existed. From its inception, shoes were designed for those who spent all day, and often most of their lives, in the snow. And hidden in plain sight, on the feet of every down-to-earth resident of the snowiest place on earth, lay two fundamental principles that shaped FUBUKI:

Durable, warm and waterproof shoes should not be heavy.