RICE

Rice is a Danish lifestyle brand ...

Rice is a Danish lifestyle brand that has been bringing energy, color, and positive emotions to homes around the world for over two decades, creating everyday products with a unique style. Founded in 1998 by Charlotte and Philippe Guéniau, the brand has always focused on the joy of life, creativity, and supporting local communities .

Rice's philosophy is that surrounding ourselves with beautiful, colorful, and functional objects has a real impact on our well-being. The brand encourages us to celebrate everyday life —breakfast with family, playing with children, cleaning, or cooking together. Everything can be full of charm when accompanied by well-designed, optimistic details.

One of Rice's distinguishing features is its bold colors and designs inspired by children's imagination, nature, and travel . The brand's designs are not only aesthetically pleasing but above all, practical and durable—ideal for everyday use, for both adults and children.

Rice is also actively involved in social initiatives and sustainable development . Production is conducted ethically, and the brand collaborates with certified suppliers and organizations that support decent working conditions worldwide. The brand's products meet strict European standards, confirming their quality and safety.

At Bebe Concept, we value Rice for its combination of the Danish philosophy of happiness (hygge), bold design, and caring for others . It's a brand that proves that even the simplest objects can bring joy and positive energy.

Discover Rice at Bebe Concept – a brand that transforms everyday life into a colorful celebration of life, offering products with soul, designed with heart and responsibility.

25 products

Rice is a Danish brand founded by Charlotte and Philippe Guéniau. The inspiration for its creation came from a lunch in the French countryside, during which the idea of ​​selling colorful, unusual products in Copenhagen was born. One of their first designs was a raffia bag made in Madagascar .

Rice is a Danish brand founded by Charlotte and Philippe Guéniau. The inspiration for its creation came from a lunch in the French countryside, during which the idea of ​​selling colorful, unusual products in Copenhagen was born. One of their first designs was a raffia bag made in Madagascar .



From the very beginning, Rice has focused on creating products that bring joy and color to everyday life . The brand offers fun, functional accessories for the home, kitchen, and children's room that help make every moment special.



Our offer includes a wide selection of colorful raffia baskets and colored melamine vessels . Rice products combine practicality with unique design , bringing a breath of freshness and optimism to any interior.



Mission Rice – Fun, Colorful, and Functional Accessories for Your Home



When Charlotte and Philippe Guéniau started their business, they didn't expect such a resounding success. Rice's raffia bags and baskets, in vibrant colors and diverse shapes, captured the hearts of adults and children alike. Over time, the brand's offerings also included practical and playful melamine tableware, textiles, and many other knick-knacks .



All Rice products are characterized by high-quality workmanship and functionality, but above all, by the combination of modern forms with a variety of colors and a joyful spirit that they bring to home interiors.



Our offer includes a selection of colorful Rice melamine plates and cups for the little ones, fun and colorful baskets for small items for the children's room, and practical Rice bags and baskets for mothers .



Rice – high quality products and social responsibility



Rice prioritizes work ethics and social responsibility . Therefore, all its products are manufactured with respect for employees. It selects only suppliers who meet ethical standards—using globally recognized guidelines to help them improve working conditions.



They support the UN Global Compact and CSR-Compass initiatives and use the SA8000 standard as a guide. These ethical tools allow them to focus on human rights and working conditions.