The Korean brand Oioiooi is the result of a collaboration between two mothers: designer Yoo Hye-rim and teacher Yu Hye-jin . They combined their experiences to create high-quality, creative educational toys that support children's development.
The brand's flagship product is a set of 60 wooden blocks shaped like letters and objects. These innovative pieces can be connected and arranged like a puzzle, naturally encouraging children to learn the alphabet through play. The thoughtful, simple design makes children eager to reach for these blocks, developing fine motor skills and association skills.
Oioiooi products are made of solid maple and walnut wood and finished with natural beeswax , ensuring their safety and eco-friendliness . This makes them chemical-free , environmentally friendly, and suitable for children of all ages.
