Collection: 19-69

Nineteen Sixtynine , also known as 19-69 , is an eccentric and deeply inspiring fragrance brand that celebrates freedom of expression, pushing boundaries, and spiritual independence . Its name references 1969—a symbolic moment of cultural revolution when the worlds of art, music, fashion, and politics collided, creating new definitions of freedom and identity. This energy permeates every aspect of the brand—from the concept to the fragrance compositions.

Freedom and Diversity Manifesto

The brand's founder, Swedish artist and creative visionary Johan Bergelin , created Nineteen Sixtynine as a tribute to subcultures, counterculture icons, and artistic inspirations from around the world . The brand doesn't create fragrances "for women" or "for men"—it offers compositions without divisions , created with personal freedom, individuality, and unrestricted expression in mind.

The art of perfumery as a form of narrative

Each 19-69 fragrance is a sensual story rooted in a specific place, time, or cultural climate —from 1980s Los Angeles, to reggae-era Jamaica, to the atmosphere of Parisian art galleries. The brand views perfumery as a form of artistic expression and a way to tell stories that stir emotions and spark the imagination.

Craftsmanship, quality and uncompromising approach

19-69 collaborates with top perfumers in France, Italy, and Sweden to create vegan, cruelty-free, and incredibly long-lasting fragrances based on the highest quality ingredients. The brand pays meticulous attention to detail—from its formulas to its minimalist bottles, reminiscent of contemporary design.

Nineteen Sixtynine is a brand for those who see fragrance as a form of personal freedom, art, and rebellion against convention . At BEBE Concept , we value brands that represent more than aesthetics – which is why we proudly offer 19-69 as a symbol of creativity, cultural depth, and an uncompromising lifestyle.