Gray Label

Gray Label is a Dutch brand redef...

Gray Label is a Dutch brand redefining children's fashion, focusing on minimalism, quality, and respect for children's individuality . It was founded on the belief that children don't need an overabundance of shapes, colors, and embellishments—they need freedom, comfort, and space to be themselves. The brand creates designs that don't dominate children, but subtly accompany them in their daily lives , maintaining complete attention to ethics and aesthetics.

Philosophy: less is more

At the heart of Gray Label's philosophy is conscious minimalism , based on harmony, neutral colors, and timeless style. The brand celebrates peace and simplicity , which foster focus on what truly matters—movement, emotions, relationships. This approach to design puts children first—not as recipients of trends, but as beings who develop at their own pace.

Sustainable development as a basis

Gray Label has been committed to responsible production from the outset. All designs are made from GOTS-certified organic materials, and the production process is based on ethical principles and respect for natural resources. The brand consistently eliminates excess, prioritizing quality, durability, and transparency – creating collections that are as kind to children's skin as they are to the planet.

Dutch design with a global message

Although Gray Label was founded in Amsterdam, its aesthetic and message resonate globally. The brand is building an international community of parents who consciously choose and value silence over noise, quality over quantity, consistency over randomness . It's a design that resonates with slow living and modern parenting.

Gray Label is a brand that doesn't just dress children—it respects their space, emotions, and needs . At BEBE Concept, we believe in brands that don't treat fashion as an end, but as a means to creating a more beautiful everyday life. That's why Gray Label holds a unique place in our offerings, synonymous with sensitive minimalism, sustainable fashion, and profound values.

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Gray Label offers clothing, footwear, underwear, and accessories for children aged 0 to 12. Their products are distinguished by their superior quality, simplicity, and functionality, making them perfect for everyday wear. Their collections are minimalist, understated, and timeless , and their cuts are designed to provide children with maximum comfort and freedom of movement . Only organic cotton is used in production, ensuring safety and comfort for the youngest users.

Gray Label offers clothing, footwear, underwear, and accessories for children aged 0 to 12. Their products are distinguished by their superior quality, simplicity, and functionality, making them perfect for everyday wear. Their collections are minimalist, understated, and timeless , and their cuts are designed to provide children with maximum comfort and freedom of movement . Only organic cotton is used in production, ensuring safety and comfort for the youngest users.



Since 2011, Gray Label has focused on children's needs, focusing on simplicity without unnecessary embellishments or prints . The brand's philosophy is based on creating clothing that meets the expectations of modern families – products are comfortable, functional, and durable . Donating clothes to younger children or friends is encouraged, which helps extend their lifespan and reduces overconsumption .



Production is conducted in accordance with the principles of sustainable development and social responsibility . Each product is GOTS certified, and collaborations are established exclusively with partners who share the brand's ethical values. Gray Label constantly seeks more eco-friendly solutions to minimize its environmental impact.


h2>Gray Label - comfortable clothes for children and adults

Gray Label is a Dutch brand that has been a leader in basic clothing lines since 2011, captivating parents and children worldwide. Gray Label clothing is characterized by simplicity, functionality, and, above all, excellent quality materials. At Bebe Concept, you'll find Gray Label products for children from birth, as well as for adults.



Gray Label – product quality and environmental protection



Gray Label has been on the market since 2011. Its collections are characterized by minimalist design and comfort, allowing both children and adults to feel at ease and comfortable . The clothes, in muted colors, are devoid of any embellishments or accessories. Therefore, they are timeless and can be easily combined to create a variety of outfits.



Gray Label combines high-quality clothing with responsible production processes and environmental care . GOTS certifications confirm this commitment to clothing quality and the environment.



Clothes for babies from the first days of life from Gray Label



Gray Label organic cotton children's clothing doesn't restrict movement, so your little one can learn new skills every day. Gray Label offers organic cotton bodysuits, leggings, and cardigans that allow every mother to create the perfect outfit for their little ones . Preschoolers and energetic older children will also find comfortable clothes for everyday play. Baggy pants, soft sweatshirts, and delicate underwear are perfect for even the most sensitive children . The excellent quality of Gray Label clothing ensures comfort while your child plays and explores the world.



Gray Label adult clothing



Gray Label also offers sweatpants and sweatshirts for adults made of the finest cotton, which you can find in our store. They will provide comfort not only when playing with your child but also when practicing sports, doing everyday chores, or going on family outings.

Manufacturer: Gray Label BV, Bosboom Toussaintstraat 35, 1054 AN Amsterdam, The Netherlands, E-mail: service@gray-label.com