Collection: Fram
Frama is a Copenhagen-based brand...
Frama is a Copenhagen-based brand...
Frama is a Copenhagen-based brand that arose from the need to create products that combine conscious care, Scandinavian minimalism, and natural ingredients , bringing art and tranquility to daily rituals of mind and body care. The brand launched in 2011, based on the idea of creating spaces where functionality meets aesthetics and care for the planet.
Frama's philosophy is based on the belief that skincare can become a ritual that brings harmony and solace to daily life , encouraging mindfulness and a return to nature. The brand creates cosmetics that not only nurture the body but also create an atmosphere of tranquility and closeness to nature through subtle, botanical scents and minimalist packaging design.
Frama uses the highest quality natural ingredients , including organic plant oils and herbal extracts, carefully selected to be effective yet gentle on the skin. The brand avoids synthetic additives, artificial colors, or silicones, basing its formulas on purity and transparency, making it suitable for even the most demanding users who value a conscious approach to skincare.
Frama cosmetics are made in Denmark, respecting local craftsmanship and sustainable development principles, using eco-friendly packaging and processes that reduce carbon footprints. This makes each product a choice not only for health but also for the planet.
Frama's aesthetic, based on minimalist, architectural design , makes the brand's cosmetics a natural part of the home, transforming the bathroom into a place for daily beauty rituals that promote peace and harmony.
At Bebe Concept, we value Frama for its authenticity, elegance and bold approach to care in the spirit of slow living, which allows families to introduce beauty, nature and conscious relaxation into their everyday lives.
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