Fram

Frama is a Copenhagen-based brand...

Frama is a Copenhagen-based brand that arose from the need to create products that combine conscious care, Scandinavian minimalism, and natural ingredients , bringing art and tranquility to daily rituals of mind and body care. The brand launched in 2011, based on the idea of ​​creating spaces where functionality meets aesthetics and care for the planet.

Frama's philosophy is based on the belief that skincare can become a ritual that brings harmony and solace to daily life , encouraging mindfulness and a return to nature. The brand creates cosmetics that not only nurture the body but also create an atmosphere of tranquility and closeness to nature through subtle, botanical scents and minimalist packaging design.

Frama uses the highest quality natural ingredients , including organic plant oils and herbal extracts, carefully selected to be effective yet gentle on the skin. The brand avoids synthetic additives, artificial colors, or silicones, basing its formulas on purity and transparency, making it suitable for even the most demanding users who value a conscious approach to skincare.

Frama cosmetics are made in Denmark, respecting local craftsmanship and sustainable development principles, using eco-friendly packaging and processes that reduce carbon footprints. This makes each product a choice not only for health but also for the planet.

Frama's aesthetic, based on minimalist, architectural design , makes the brand's cosmetics a natural part of the home, transforming the bathroom into a place for daily beauty rituals that promote peace and harmony.

At Bebe Concept, we value Frama for its authenticity, elegance and bold approach to care in the spirit of slow living, which allows families to introduce beauty, nature and conscious relaxation into their everyday lives.

10 products

Frama is a Scandinavian design brand offering lifestyle items that inspire the senses and encourage mindfulness living.

Frama is a Scandinavian design brand offering lifestyle items that inspire the senses and encourage mindfulness living.



Frama products are characterized by the highest quality, attention to detail, and practical minimalism. Bébé Concept offers a wide selection of Frama skincare products, perfumes, and scented candles to help you care for your body, senses, and well-being.



Frama cosmetics – body, hand and hair care



Frama Cosmetics offers a range of products for comprehensive body, hand, and hair care . Frama offers body gels, balms, creams, shampoos, and conditioners based on the therapeutic benefits of essential and plant oils .



Frama offers two cosmetic lines: Apothecary and Herbarium. The first, Apothecary, is based on aromatic oils of sandalwood, cedarwood, and Ylnag Ylnag, which soothe, relieve anxiety, and relax . Herbarium is a blend of notes of juniper orange, rose, and Ho wood, which strengthen and invigorate the mood . This line of Frama cosmetics has a fresh, energizing scent.



Frama skincare products are formulated with carefully selected, natural ingredients. Their distinctive, atmospheric scents are gender-neutral, so they can be used by both women and men. They make a perfect, luxurious gift for any occasion.



Frama perfumes and scented candles



The Frama brand also offers perfumes and fragrances that will not only accompany you throughout the day but also help create a unique atmosphere in your home. Frama offers five fragrance lines that differ in composition and aroma character.



St. Pauls is FRAMA's first fragrance, featuring an earthy formula with a distinctive freshness that brings balance and focus.



Frama Beratan is a warming combination of orange, cloves, cinnamon and sandalwood that seduces the senses.



Frama 1917 is an uplifting fragrance that adds life energy thanks to its composition of bergamot, lilac, oak and patchouli.



Deep Forest Frama refreshes, revitalizes and strengthens with earthy and herbal aromas reminiscent of wild pine forests.



Komorebi is Frama's latest fragrance line, with citrus, floral, and woody notes that enhance inner motivation and well-being. It's the perfect scent for special occasions.

Manufacturer: FRAMA APS, Copenhagen, Denmark, frama@framacph.com