Collection: EQ

EQ (Earth Quality) is a French brand born from a love of nature, the ocean, and a conscious lifestyle , combining natural care with environmental responsibility. Founded in Biarritz by surfer and nature enthusiast Emmanuel Fromentin, the brand has been guided since its inception by the philosophy of creating cosmetics that are safe for both the skin and the planet.

EQ was born from the need to create eco-friendly cosmetics that support an active lifestyle in harmony with nature , without harming oceans and ecosystems. The brand bases its activities on scientific research and expert knowledge to deliver effective skincare products with certified, natural ingredients .

The EQ philosophy is based on the idea of ​​an eco-conscious lifestyle , in which skincare becomes a part of conscious living and caring for the environment. The brand places particular emphasis on protecting the oceans, using biodegradable packaging, mineral filters, and formulas free from substances harmful to coral reefs.

EQ inspires the community to choose quality, natural products that allow them to enjoy outdoor activities, sports, and nature while caring for their skin and the environment . Its mission is to educate users about responsible skincare and create products that are effective, pleasant to use, and fully transparent about their ingredients.

At Bebe Concept, we value EQ for its authenticity, commitment to environmental protection, and bold approach to creating cosmetics that respond to the needs of families who want to care for their skin in a natural and sustainable way.