Collection: Emile and Ida

Emile et Ida is a French brand created with a love of childhood, the ease of life, and Parisian style , inspiring families around the world since 2010. Founded by Delphine Papiernik, the brand arose from the need to design clothes that combine comfort, elegance, and softness, bringing a touch of romance and artistic nonchalance to the everyday lives of children and parents.

Emile et Ida's philosophy is based on the belief that childhood should be a time of freedom, lightness, and joy , and that the objects and clothing surrounding a child can influence their sense of security and aesthetics from an early age. The brand focuses on timeless cuts, natural materials, and delicate colors , creating a wardrobe that doesn't dominate the child but subtly highlights their individuality.

Emile et Ida combines French elegance with everyday comfort , and each design is inspired by a childhood spent by the sea, in the garden, surrounded by nature and art, in harmony with the rhythm of the day and the season. The brand's designs are like poetry transferred to everyday rituals, in which a love of detail, comfort, and joy of life are felt.

The brand bases its operations on responsible production in Europe , selecting local manufacturers, supporting craftsmanship, and maintaining the highest quality standards. It prioritizes durability and quality, ensuring its clothes last for years, supporting the ideals of slow fashion and conscious parenting.

At Bebe Concept, we value Emile et Ida for its authenticity, French character and the ability to create a brand that brings poetic charm, peace and elegance to children's everyday lives, in harmony with the values ​​of closeness, quality and conscious choices.