Collection: Pico

Pico is a Copenhagen-based jewelry and accessories brand that has been winning women's hearts since 2004 with its authentic approach to design, color, and feminine expression . Founded by Anne-Marie Pico, the brand arose from the need to create beautiful accessories that aren't reserved solely for special occasions—but are meant to accompany women every day, emphasizing their personality, mood, and lifestyle .

Pico is a brand deeply rooted in Scandinavian aesthetics, yet far from cold minimalism. Its DNA is freedom, the joy of creation, and expressiveness —evident in both bold forms and subtle details. The brand encourages women to combine colors, blend styles, and wear jewelry that reflects their individuality , not dictates imposed trends. This is where Pico's strength lies—in freedom of choice and casual elegance.

Each design is created with everyday life in mind—not the drab, but the colorful, spontaneous, and self-expressive. The brand develops at its own pace, focusing on local craftsmanship, small batches, and a sustainable approach to production . Pico remains true to its mission: to offer accessories that are beautiful, accessible, and timeless.

At Bebe Concept, we love Pico Copenhagen for the lightness, originality, and sincerity with which it creates jewelry for modern women. It's a brand that celebrates everyday life and reminds us that style is, above all, freedom—and accessories can be its most beautiful expression.