Friends Edit: Butter Beige. How was the new bandana colour born?

Collaborations work best when there's something more than business behind the project. What connects us to Lebrand is more than work. It's friendship, and it's thanks to that friendship that, once again, we created a new colour of the iconic bandana together. When we launched the first colour - Navy Blue - a while back, we already knew it wouldn't be the last.
And we were right. Butter Beige is our second joint edition, and just like before, it has its own story.

Come behind the scenes with us :)

Marta & Olga

Friends Edit.

Paulina, the founder of Lebrand, and I have been friends for years. We travel together, inspire each other and advise one another on business matters. We all love music, and it's music that most often decides where the next trip goes. Together we discover new places, together we stand in the crowd in front of the stage at a concert, and together we come back with our heads full of ideas. It's in moments like these that the projects we love most are born.

And where does Butter Beige come from?

A few months ago, during a business meeting with Paulina, we had the Super Bowl playing in the background. When Bad Bunny appeared on stage in a completely cream-toned look, we immediately started talking about a new bandana colour. This time we were after something light that would perfectly complement a summer styling while staying versatile and working on every skin tone. We also kept coming back to the buttery shade our customers love. That's how Butter Beige was born - a colour that goes with everything already in your wardrobe.

And we forgot to mention - all three of us have tickets to his concert in Warsaw. Butter Beige will definitely be there with us :)

Stay tuned.

This bandana isn't just an ordinary collaboration. It's the Friends Edit: a limited line born out of friendship, music and a bit of happy coincidence. Butter Beige is a colour that doesn't fade, doesn't get boring, and doesn't need matching. You just put it on and go.

On the label we wrote: The kind of colour you don't overthink. Works with everything: warm, easy & never wrong.

And that's exactly how it feels to us.

We're genuinely proud of this project and we hope you'll love the new shade as much as we do. We'll be back with styling ideas and ways to tie it, stay with us. 🤍

BEBE Concept